本书从形态的概念入手，系统规范地界定了电视节目形态的概念，对中国电视节目形态予以重新分类，梳理了电视节目形态的构成要素和组合方式。在此基础上，对湖南卫视电视节目形态演变进行不同时段、不同类别的整体梳理，对湖南卫视电视节目形态构成要素和组合方式的变化创新进行个案分析，对政治环境、社会环境、经济环境、技术环境和媒体变革等影响电视节目形态的外部因素进行综合分析。本书从有利于电视节目形态创新的角度，向电视从业人员、电视媒体和行业管理机构等提出自己的建议。

This book starts with the concept of ideology, system specification to define the concept of TV program form, the Chinese television form shall be reclassified and combed the constituent elements in the form of TV programs and combinations. On this basis, the evolution of hunan satellite TV program for different times, different categories of whole comb, and of the hunan satellite TV program form elements of the change of the mode of combination through the case analysis of innovation on the political environment, social environment, economic environment, technology environment and media change influence in the form of television programs such as external factors make a comprehensive analysis. From the perspective of the innovation of TV program form, this book puts forward its Suggestions to TV practitioners, TV media and industry management organizations.